1. Introduction
Nowadays, business surroundings are getting severe-We need marketing strategy
The marketing information is very important to make a good marketing strategy
Importance of marketing research in the sports industry field
Decision Tree and its application in the sports industry
2-(1). Decision Tree Analysis Algorithm(Methodology)
Three method of tree algorithms
CH
I. Introduction
Nowadays, the economic change, high degree of competition, and the risk of businesses are getting severe. So we have to remember the importance of a marketing strategy to achieve superiority of the business administration. An efficient marketing strategy comes from marketing planning, execution, and control based on precise marketing informations.
Therefore, the marketing inform
1. 스포츠 소비
(1) 스포츠 소비자 - 스포슈머 (Sport + Consumer)
스포츠를 관전하거나 직접 참여해 활동하며, 정보 탐색 등을 통해 트렌드 변화를 이루는 집단을 일컫는다. 월드컵 등 대형 스포츠 이벤트와 ‘주5일제근무’의 영향으로 스포슈머가 새로운 소비 집단으로 급부상하고 있다.
(2) 스포츠 소비자
D. Promotion
The company uses the pull marketing to attract the consumers. For example, the company gives the customers gifts such as transportation cards or movie tickets if they buy the product. Also, if a consumer buys one box, you would get one box more during promos. Even though some consumers do not intend to buy the drinks made by Coca-Cola, these customers would be more likely to make a
SUV is 'sports utility vehicle‘
work about five times a week.
leisure or sports
free to run anywhere.
small size
Target 2539
Strong confidence
pay attention to consume
Saving for future
Attach importance to style
Generally, consumers are interest about Tucson ix’s ad.
because this ad suggest many situation.
For example,
"When you are seat in fron
to ride and additional function. And the market became subdivides to small sized, middle sized and large sized lately. In the initial stage, the SUV market was grow steadily to the spotlight of the middle sized SUV. Lately, however, this SUV market's growth is slowdown. But the SUV market is growing up in this time thanks to launch of mini SUV like Hyundai 'Tussan ix' and KIA 'Sportage R'.
Sports Marketing?
현대에 들어오면서 ‘굴뚝 없는 고부부가가치 산업’으로 인정받고 있는 스포츠 산업은 글로벌 기업이라면 누구든 스포츠를 매개로 한 마케팅 전략을 한두 개쯤 가지고 있다. GM, 포드, 도시바, 도요타, 볼보, BMW, 하이네켄, 네슬레, 에비앙 등 전 세계 기업들 치고 스포츠 대회 및 팀, 선수
for a place to date. Although, she is not a big fan of baseball, but in the stadium, they could get rid of their stress by cheering with shout and enjoying the game.
3. Decision making processes
In this part, we're going to handle the way of decision consumers make, the information they use, different brand consumers consider. And the course of usage from acquiring to disposal.